Case Study
Redesigning the Website for a Famous Indian Artist’s Brand
Case Study
Redesigning the Website for a Famous Indian Artist’s Brand
Graphicurry :- is a renowned caricature and artwork brand founded by Prasad Bhat, one of India’s top vector caricature artists. Known for its unique, humorous, and detailed artwork, Graphicurry has collaborated with global giants like Netflix, Marvel, and Prime Video. The brand specializes in creating personalized caricatures and artwork that blend creativity with storytelling, making it a favorite among art enthusiasts and celebrities alike.
Client Background:
Prasad Bhat’s brand, Graphicurry, is a celebrated caricature and artwork store that showcases his unique talent and collaborations with major brands. With a reputation built over a decade and a significant online presence, the brand needed a website that reflected its stature and catered to its audience effectively.
Challenge:
The old website was outdated and lacked essential conversion elements required to engage customers and drive sales. Prasad also faced a unique challenge: ensuring the redesigned website didn’t affect its strong SEO performance, especially for specific high-ranking pages.
Solution:
The Switch implemented a comprehensive redesign strategy:
Modern and Premium Design:
Created a trendy, minimal, yet premium design that resonated with Graphicurry’s artistic style.
Added highly converting elements to drive customer engagement and clicks.
Customer Trust Elements:
Incorporated sliders showcasing happy client moments and celebrity collaborations.
Designed a dedicated section on the homepage to feature celebrity shoutouts with their artworks, displayed in an Instagram-style video reel layout to enhance brand value.
SEO Preservation:
Carefully redesigned high-ranking pages without altering backend elements like slugs or URLs.
Enhanced the content slightly to improve optimization while ensuring no impact on existing rankings.
Results:
Enhanced Visual Appeal: The new design captured the premium feel of the brand and aligned perfectly with modern aesthetics.
Client Background:
Prasad Bhat’s brand, Graphicurry, is a celebrated caricature and artwork store that showcases his unique talent and collaborations with major brands. With a reputation built over a decade and a significant online presence, the brand needed a website that reflected its stature and catered to its audience effectively.
Challenge:
The old website was outdated and lacked essential conversion elements required to engage customers and drive sales. Prasad also faced a unique challenge: ensuring the redesigned website didn’t affect its strong SEO performance, especially for specific high-ranking pages.
Solution:
The Switch implemented a comprehensive redesign strategy:
Modern and Premium Design:
Created a trendy, minimal, yet premium design that resonated with Graphicurry’s artistic style.
Added highly converting elements to drive customer engagement and clicks.
Customer Trust Elements:
Incorporated sliders showcasing happy client moments and celebrity collaborations.
Designed a dedicated section on the homepage to feature celebrity shoutouts with their artworks, displayed in an Instagram-style video reel layout to enhance brand value.
SEO Preservation:
Carefully redesigned high-ranking pages without altering backend elements like slugs or URLs.
Enhanced the content slightly to improve optimization while ensuring no impact on existing rankings.
Results:
Enhanced Visual Appeal: The new design captured the premium feel of the brand and aligned perfectly with modern aesthetics.
Graphicurry :- is a renowned caricature and artwork brand founded by Prasad Bhat, one of India’s top vector caricature artists. Known for its unique, humorous, and detailed artwork, Graphicurry has collaborated with global giants like Netflix, Marvel, and Prime Video. The brand specializes in creating personalized caricatures and artwork that blend creativity with storytelling, making it a favorite among art enthusiasts and celebrities alike.
Client Background:
Prasad Bhat’s brand, Graphicurry, is a celebrated caricature and artwork store that showcases his unique talent and collaborations with major brands. With a reputation built over a decade and a significant online presence, the brand needed a website that reflected its stature and catered to its audience effectively.
Challenge:
The old website was outdated and lacked essential conversion elements required to engage customers and drive sales. Prasad also faced a unique challenge: ensuring the redesigned website didn’t affect its strong SEO performance, especially for specific high-ranking pages.
Solution:
The Switch implemented a comprehensive redesign strategy:
Modern and Premium Design:
Created a trendy, minimal, yet premium design that resonated with Graphicurry’s artistic style.
Added highly converting elements to drive customer engagement and clicks.
Customer Trust Elements:
Incorporated sliders showcasing happy client moments and celebrity collaborations.
Designed a dedicated section on the homepage to feature celebrity shoutouts with their artworks, displayed in an Instagram-style video reel layout to enhance brand value.
SEO Preservation:
Carefully redesigned high-ranking pages without altering backend elements like slugs or URLs.
Enhanced the content slightly to improve optimization while ensuring no impact on existing rankings.
Results:
Enhanced Visual Appeal: The new design captured the premium feel of the brand and aligned perfectly with modern aesthetics.
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