Case Study

Creating a Premium E-commerce Platform for India's Rising Pickleball Brand

Case Study

Creating a Premium E-commerce Platform for India's Rising Pickleball Brand

VAJR was only selling on Amazon. We built a sporty Shopify store with high-converting product pages to boost direct sales and brand presence.

About the Brand

VAJR Pickleball Sports is India’s homegrown brand dedicated to high-quality pickleball gear. As pioneers in this rising sport, they combine indigenous manufacturing with premium design to produce gear that meets global standards while proudly made in India.

The Problem

VAJR was only selling through Amazon with no dedicated platform to showcase their brand or convert traffic.

They needed a minimal, sporty online store that reflected their identity and helped drive direct sales.

What We Did

We built a Shopify store focused on sporty aesthetics and performance.

– Designed a clean, energetic website aligned with the brand’s athletic vibe
– Created dedicated landing pages for each product to boost conversions
– Highlighted product quality, features, and benefits clearly
– Optimized the site for mobile and smooth navigation

Results

– Established a strong D2C presence beyond marketplaces
– Improved product presentation and brand trust
– Increased user engagement and purchase intent


About the Brand

VAJR Pickleball Sports is India’s homegrown brand dedicated to high-quality pickleball gear. As pioneers in this rising sport, they combine indigenous manufacturing with premium design to produce gear that meets global standards while proudly made in India.

The Problem

VAJR was only selling through Amazon with no dedicated platform to showcase their brand or convert traffic.

They needed a minimal, sporty online store that reflected their identity and helped drive direct sales.

What We Did

We built a Shopify store focused on sporty aesthetics and performance.

– Designed a clean, energetic website aligned with the brand’s athletic vibe
– Created dedicated landing pages for each product to boost conversions
– Highlighted product quality, features, and benefits clearly
– Optimized the site for mobile and smooth navigation

Results

– Established a strong D2C presence beyond marketplaces
– Improved product presentation and brand trust
– Increased user engagement and purchase intent


VAJR was only selling on Amazon. We built a sporty Shopify store with high-converting product pages to boost direct sales and brand presence.

About the Brand

VAJR Pickleball Sports is India’s homegrown brand dedicated to high-quality pickleball gear. As pioneers in this rising sport, they combine indigenous manufacturing with premium design to produce gear that meets global standards while proudly made in India.

The Problem

VAJR was only selling through Amazon with no dedicated platform to showcase their brand or convert traffic.

They needed a minimal, sporty online store that reflected their identity and helped drive direct sales.

What We Did

We built a Shopify store focused on sporty aesthetics and performance.

– Designed a clean, energetic website aligned with the brand’s athletic vibe
– Created dedicated landing pages for each product to boost conversions
– Highlighted product quality, features, and benefits clearly
– Optimized the site for mobile and smooth navigation

Results

– Established a strong D2C presence beyond marketplaces
– Improved product presentation and brand trust
– Increased user engagement and purchase intent